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THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books: * Quick and easy to use * Spotlights "what you need to know" * Requires no prior finance knowledge * Practical and real-world focus * Written by practitioners No knowledge required The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We "tell you what you need to know" to quickly "get up to speed" in core finance concepts. A key feature of this book is that you do not have read it from cover to cover to make sense of finance. Each chapter is written as a "standalone" topic. This enables you to dip in and dip out of chapters. Further, we have taken otherwise complex topics and broken them down into key concepts that are explained in concise, easy to read sections. Practitioners not academics Whilst not an academic book, it is also not a "simplistic" book. It is a practical book because it has been written by practitioners. We include throughout this book our first-hand personal experiences gained from working in businesses across many industries and sectors, rather than replicating knowledge from academia. In addition, the authors have spent countless hours instructing, teaching and training thousands of professionals from disciplines including marketing, sales, production, administration, HR and legal. Focused on business application The overwhelming majority of finance books available are better suited to trainee accountants because they take an academic approach to finance. Whilst necessary for accountants, they immerse the reader in the "detail". The Finance Book is written for non-finance people like you. It is aimed at those who work or aspire to work in business. It will help professionals in business or thinking about a career in business including board directors, business managers, MBA students, graduates and undergraduates. Your book, your journey To make the book easy to read, we have used a consistent format across chapters. Within each chapter there are multiple cross references (and links) to other relevant chapters as they occur. This will enable you to review chapters and make connections relevant to you. Allow your curiosity to determine your path through the book. THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER DECISIONS FOR THEIR BUSINESS
