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' marketing 'Found 76 Related Products
UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship
UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship
By MJ DeMarco
Build A Business That Goes Beyond Paying Bills—It Changes Your Life. Life. Liberty. And the Pursuit of Entrepreneurship. It is waking up in the morning and pinching yourself black-and-blue that OMG, this is my life, and it is freaking awesome. You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last Learn More
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The High Probability Options Trader: Winning Strategies to Take You to the Next Level
The High Probability Options Trader: Winning Strategies to Take You to the Next Level
By Marcel Link
The complete guide to building the mindset, knowledge, and skills of a professional options trader. If you’re a day trader or a sophisticated individual investor, you can move to the next level trading options as a full-time gig―and make a profit! Professional options trader Marcel Link argues that the most successful traders are the ones who treat trading like a business. It’s how he turned trading into a full-time job, and he shares all his secrets with you. In The Learn More
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大腦拒絕不了的行銷：100個完美挑動感官的行銷法則
大腦拒絕不了的行銷：100個完美挑動感官的行銷法則
By 羅傑．杜利
行銷只能在當下的一瞬間成功！ 　　努力推銷≠銷售翻倍；投放更多廣告≠獲得更多青睞 　　當人們專注的時間愈來愈少，你該怎麼推銷自己的產品？ 　　你知道嗎？當你努力向他人介紹產品時，對方的大腦早就做好決定了！ 　　人類95％的想法、情緒，都是在無意識下發生的， 　　最厲害的行銷，就是激發這95%的潛意識，讓顧客為你推出的產品買單 　 Learn More
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Marketing 6.0: The Future is Immersive
Marketing 6.0: The Future is Immersive
By Philip Kotler
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer be Learn More
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Marketing to Millennials
Marketing to Millennials
By Vivek Iyyani
Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world is changing, and it’s all thanks to the impact of millennials-the fastest-growing generation of consumers and trendsetters. If you want to stay ahead of the curve and thrive in this evolving landscape, you need to understand and engage with them. That’s whe Learn More
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PAIN KILLER: AN EMPIRE OF DECEIT AND THE ORIGIN OF AMERICA'S OPIOID EPIDEMIC
PAIN KILLER: AN EMPIRE OF DECEIT AND THE ORIGIN OF AMERICA'S OPIOID EPIDEMIC
By Barry Meier 
From the Pulitzer Prize–winning New York Times reporter who first exposed the roots of the opioid epidemic and the secretive world of the Sackler family behind Purdue Pharma, Pain Killer is the celebrated landmark story of corporate greed and government negligence that inspired an upcoming Netflix series. “This is the book that started it all. Barry Meier is a heroic reporter and Pain Killer is a muckraking classic.”—Patrick Radden Keefe, author of Empire of Pain Learn More
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Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit
Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit
By Guy Hart-Davis
Unlock the full capabilities of ChatGPT at work, at home, and in your day-to-day By now, you’ve heard of ChatGPT and its incredible potential. You may even have tried to use it a few times just to see it in action for yourself. But have you ever wondered what ChatGPT is truly capable of? Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit will show you the true power of Large Language Models (LLMs) like ChatGPT. In the book, veteran IT educator and trus Learn More
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The ChatGPT Millionaire: Making Money Online has never been this EASY
The ChatGPT Millionaire: Making Money Online has never been this EASY
By Neil Dagger
This is the definitive guide on how to make money quickly and easily with ChatGPT (Updated for GPT-4) By following this step-by-step guide you will be able to: ✔ Create passive income sources that keep on giving - in minutes. ✔ Impress your customers by getting their projects finished extremely fast with high quality (with zero effort!) ✔ Research, create and promote engaging content effortlessly. ✔ Get time back to focus on what really matters. We currently live Learn More
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Rules Have Changed – Business Insights and Ideas From Leading Industry Players
Rules Have Changed – Business Insights and Ideas From Leading Industry Players
By Jonathan Quek
The world is constantly evolving, and so are the rules of entrepreneurship and leadership. As a business owner, it’s crucial to adapt to the new rules to stay ahead of the competition and succeed in today’s rapidly changing business world. From building a winning sales team, to building an omni channel marketing strategy, to creating a culture of curiosity and experimentation, “Rules Have Changed” offers valuable insights and strategies to help you thrive in the new e Learn More
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainabilit
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainabilit
By Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabi Learn More
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SKYROCKET YOUR BUSINESS WITH SOCIAL MEDIA BRANDING: PERSONALIZE, INCREASE, AND GROW DEMAND FOR YOUR BRAND (SOCIAL MEDIA BRANDING, DIGITAL PRODUCTS, MARKETING)
SKYROCKET YOUR BUSINESS WITH SOCIAL MEDIA BRANDING: PERSONALIZE, INCREASE, AND GROW DEMAND FOR YOUR BRAND (SOCIAL MEDIA BRANDING, DIGITAL PRODUCTS, MARKETING)
By Isis Bradford
Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you Learn More
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Epic Content Marketing, 2E: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Epic Content Marketing, 2E: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
By Joe Pulizzi , Brian Piper
From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing Learn More
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The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today
The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today
By Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today’s virtual marketplace—or risk quickly becoming i Learn More
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User Tested : How the World's Top Companies Use Human Insight to Create Great Experiences
User Tested : How the World's Top Companies Use Human Insight to Create Great Experiences
By Janelle Estes & Andy MacMillan
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a dashboard or chart for just about everything, but data alone can't help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you exp Learn More
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MARKETING FOR DUMMIES, 6TH EDITION
MARKETING FOR DUMMIES, 6TH EDITION
By Mcmurtry
Learn More
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全球菁英都在讀MBA行銷經典 必讀50部1冊濃縮精華
全球菁英都在讀MBA行銷經典 必讀50部1冊濃縮精華
By 永井孝尚
　　總著作累計熱銷100萬冊　《全球MBA必讀50經典》作者　永井孝尚　最新續作！ 　　世界上所有的買賣，都與行銷脫離不了關係。 　　而，只要你的工作與買賣有關，就該對這50本書「至少有點概念」！ 　　【國外暢銷佳績】 　　★日本熱銷十萬冊！亞馬遜書店300則以上5星滿分好評 　　前IBM行銷經理永井孝尚，嚴選全球MBA菁英必讀50部 【行銷經典】 Learn More
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Decoded 2nd Edition - The Science Behind Why We Buy
Decoded 2nd Edition - The Science Behind Why We Buy
By P Barden
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketin Learn More
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All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results
All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results
By Cynthia Owyoung
Seize the competitive edge, increase innovation, and do right by people through building equity and diversity into your organizational DNA Studies continuously prove that companies with more diversity in their ranks are more innovative, serve expanded marketplaces, and perform better financially; however, most companies have yet to develop and implement effective diversity, equity, and inclusion initiatives-and pressure to succeed is rapidly increasing. All Are Welcome take Learn More
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Extreme Teams : Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail
Extreme Teams : Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail
By Robert Bruce Shaw
It's time to leave old paradigms behind and embrace a new intensity and collaboration. Don't settle for the common team; create an Extreme Team! Every manager desires to have great teams around them collaborating together and running with the mission. Unfortunately, most of these teams have been built around decades-old ideas and practices made popular by companies that either no longer exist or haven't been relevant in years. But a new generation of teams has learned to do t Learn More
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Made in Future : A Story of Marketing, Media, and Content for our Times
Made in Future : A Story of Marketing, Media, and Content for our Times
By Prashant Kumar
In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world’s largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They Learn More
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The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift
The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift
By QuHarrison Terry
The metaverse is here. Are you ready? In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockcha Learn More
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Empire of Pain: The Secret History of the Sackler Dynasty
Empire of Pain: The Secret History of the Sackler Dynasty
By Patrick Radden Keefe
This year’s winner of the Goodreads Choice Award for History/Biography, Empire of Pain is an exhaustively researched profile of the Sackler family, the aristocratic American clan that made its fortune making and marketing the painkiller OxyContin. Patrick Radden Keefe is a master of the kind of narrative reporting style that brings novelistic intensity to rigorous nonfiction reporting. Keefe was also nominated for a GCA for his 2018 book, Say Nothing. Learn More
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The Finance Book, 2nd Edition
The Finance Book, 2nd Edition
By Stuart Warner &  Si Hussain
THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books: * Quick and easy to use * Spotlights "what you need to know" * Requires no prior finance knowledge * Practical and real-world focus * Written by practitioners No knowledge required The book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We "tell you what yo Learn More
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Red, White & Royal Blue
Red, White & Royal Blue
By Casey McQuiston
* Instant New York Times and USA Today bestseller * What happens when America's First Son falls in love with the Prince of Wales? Alex Claremont-Diaz is handsome, charismatic, a genius - pure millennial-marketing gold for the White House ever since his mother first became President of the United States. There's only one problem. When the tabloids get hold of a photo involving an altercation between Alex and Prince Henry, U.S./British relations take a turn for the worse. He Learn More
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Love from Scratch
Love from Scratch
By Kaitlyn Hill
Rival interns with sizzling chemistry in and out of the kitchen? That’s a recipe for love. “Sweet and satisfying!”—Jenna Evans Welch, New York Times bestselling author of Love & Gelato This summer, Reese Camden is trading sweet tea and Southern hospitality for cold brew and crisp coastal air. She’s landed her dream marketing internship at Friends of Flavor, a wildly popular cooking channel in Seattle. The only problem? Benny Beneventi, the relentlessly charming, bac Learn More
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Starting A Business All-In-One For Dummies, 3Ed
Starting A Business All-In-One For Dummies, 3Ed
By Georgette C. Beatty
All the essential information in one place Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off t Learn More
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DIGITAL MARKETING ALL-IN-ONE FOR DUMMIES, 2ND EDITION
DIGITAL MARKETING ALL-IN-ONE FOR DUMMIES, 2ND EDITION
By Diamond
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Loved: How To Rethink Marketing For Tech Products
Loved: How To Rethink Marketing For Tech Products
By Martina Lauchengco
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products ver Learn More
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Event Success : Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
Event Success : Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
By Alon Alroy
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization's return on events. Event Success will help you unlock the full potential of your events Learn More
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Shift: Transform Motion Into Progress In Business
Shift: Transform Motion Into Progress In Business
By Richard Lees
Understand what's required to deliver top-of-the-line customer experiences As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach. In Shift: Transform Motion into Progress in Business, Learn More
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Unbox Your Relationships : How to Attract the Right People and Build Relationships that Last (Relationship Advice, Friendships)
Unbox Your Relationships : How to Attract the Right People and Build Relationships that Last (Relationship Advice, Friendships)
By Tobias Beck
Develop Better Communication Techniques for Successful Relationships "Insightful, funny at times, and creative, this book is a must-read for anyone who wants to live their best life..." Scott Miller, Wall Street Journal bestselling author and former Chief Marketing Officer at FranklinCovey We are all connected with more people than ever before. Without guidance, it can be easy to get burdened by a bad relationship. In the follow-up to his international best seller Unbox You Learn More
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Launch (Updated & Expanded Edition) : How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
Launch (Updated & Expanded Edition) : How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
By Jeff Walker
The only guide you'll ever need to achieve online marketing success. With new chapters offering fresh information, you'll find all the insider tips in one place. Praise for Jeff's previous edition: 'This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for.' - Brendon Burchard, #1 New York Times bestselling author In Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot topics in the rapidly changi Learn More
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The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
By Pamela Slim
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands Learn More
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The Power of Bad
The Power of Bad
By John Tierney & Roy F Baumeister
The most important book at the borderland of psychology and politics that I have ever read.--Martin E. P. Seligman, Zellerbach Family Professor of Psychology at that University of Pennsylvania and author of Learned Optimism Why are we devastated by a word of criticism even when it's mixed with lavish praise? Because our brains are wired to focus on the bad. This negativity effect explains things great and small: why countries blunder into disastrous wars, why couples divorce, Learn More
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Business Made Simple : 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Business Made Simple : 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
By Donald Miller
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Learn More
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Marketing 5.0 : Technology For Humanity
Marketing 5.0 : Technology For Humanity
By Philip Kotler
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that hav Learn More
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Why Are We Yelling? The Art of Productive Disagreement
Why Are We Yelling? The Art of Productive Disagreement
By Buster Benson
This is a life-changing book. Read it three times and then give a copy to anyone you care about. It will make things better' - Seth Godin, author of This Is Marketing Why Are We Yelling? is Buster Benson's essential guide to having more honest and constructive arguments. Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that Learn More
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以MARTECH經營大數據會員行銷（《大數據預測行銷》暢銷增訂版）
以MARTECH經營大數據會員行銷（《大數據預測行銷》暢銷增訂版）
By 高端訓
慶祝《大數據預測行銷》榮獲109年金書獎 暢銷增訂版特別增加2021最新行銷趨勢－－MarTech 　　疫情過後，全球企業面臨全面數位轉型，想推動行銷及業務轉型，必讀本書三大重點： 　　品牌轉型、大數據科學、MarTech行銷科技，熟知這三點，定能成為企業數位轉型的先鋒。 　　MarTech (Marketing Technology) 是達成行銷目標的科技工具或軟體。本質上是行銷科 Learn More
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Gene Eating
Gene Eating
By Giles Yeo
An indispensable, groundbreaking look at the way our genetic makeup influences our relationship with food. Drawing on the very latest science and his own genetic research at Cambridge University, Dr Giles Yeo has written the seminal 'anti-diet' diet book. Exploring the history of our food, debunking marketing nonsense and toxic diet advice, and confronting the advocates of 'clean eating', Dr Giles translates his pioneering research into an engaging, must-read study of the hum Learn More
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暢銷書出版黃金公式：PWPM自媒體自出書作者培訓手冊
暢銷書出版黃金公式：PWPM自媒體自出書作者培訓手冊
By 王晴天
從業30餘年專業編輯人、出版人親身經驗 手把手教學，從0到1的初學者萬用出版書 　　PWPM暢銷書出版黃金公式 　　Planning│Writing│Publication│Marketing 　　全方位揭露自媒體自出書的布局策略 　　透過「企劃‧寫作‧出版‧行銷」 　　成為出版社絕不想放過的超新星作家 　　獨家擁有出版力大躍進：給暢銷書作家的出版專用表格別冊 　　書籍企畫表 Learn More
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Data-First Marketing : Data-Driven Marketing in the Age of Analytics
Data-First Marketing : Data-Driven Marketing in the Age of Analytics
By Janet Driscoll Miller , Julia Lim
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data - fro Learn More
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The Psychology of Money : Timeless lessons on wealth, greed, and happiness
The Psychology of Money : Timeless lessons on wealth, greed, and happiness
By Morgan Housel
Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money-investing, personal finance, and business decisions-is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique Learn More
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If Our Bodies Could Talk
If Our Bodies Could Talk
By James Hamblin
In 2014, James Hamblin launched a series of videos for The Atlantic called If Our Bodies Could Talk. With it, the doctor-turned-journalist established himself as a seriously entertaining authority in the field of health. Now, in illuminating and genuinely funny prose, Hamblin explores the human stories behind health questions that never seem to go away--and which tend to be mischaracterized and oversimplified by marketing and news media. He covers topics such as sleep, aging, Learn More
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THEY ASK, YOU ANSWER
THEY ASK, YOU ANSWER
By Sheridan
In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company— Learn More
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TAP: UNLOCKING THE MOBILE ECONOMY
TAP: UNLOCKING THE MOBILE ECONOMY
By Anindya Ghose
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Gh Learn More
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57 MARKETING UNTUK SI PEMALAS
57 MARKETING UNTUK SI PEMALAS
By Jamal Sifubads
Khas untuk anda yang rasa marketing tu leceh.. tak penting.. dan menyusahkan hidup. Ada lebih 50 strategi yang anda boleh terokai.. ianya straight forward dan mudah faham.. simple trick but very powerful! Learn More
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MASTERING THE ART OF ORAL PRESENTATIONS
MASTERING THE ART OF ORAL PRESENTATIONS
By Stewart
Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of prepar Learn More
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各行各業說中文課本 1
各行各業說中文課本 1
By 國立臺灣師範大學國語教學中心
商業中文最新穎、符合現代情境的教學教材 華語教學最權威──國立臺灣師範大學國語教學中心　編寫開發 　　系列規劃 　　此系列共兩冊，每冊共十課，課本均附作業本。是提升學生在商業環境使用中文能力的教材。 　　第一冊著重在公司內部的交流或與同事的交流，第二冊著重在公司外部的交流實況。課文的主題情境小自描述新人的第一天、員工旅行 Learn More
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我在星巴克喝咖啡，用Notebook上網賺百萬
我在星巴克喝咖啡，用Notebook上網賺百萬
By 邱閔渝
　　這是一本教你如何把知識變現金的工具書！ 　　1台筆電＋1條網路線30天內打造年收百萬的線上事業 　　如果你正在尋找一種事業，它可以符合你的生活模式， 　　讓你有更多時間陪伴家人小孩，在你想工作的時間工作、想工作的地點工作。 　　不需要跟任何人打交道，沒有員工管理，產品就是你自己， 　　一切都透過一台筆電跟一條網路線就可以完成 Learn More
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The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds
The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds
By Ekaterina Walter , Jessica Gioglio
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a Learn More
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Out of stock

好想为你写的小说
好想为你写的小说
By 陈顺宽
每个男孩的心理都存在着一个小天使，我们都有着这么一段难忘的过去。可悲的是，最后大家都没能牵在一起。而故事里的顺宽，在中六时期遇见了一个小于她的女孩…… Learn More
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THE HARVARD BUSINESS REVIEW ENTREPRENEUR'S HANDBOOK
THE HARVARD BUSINESS REVIEW ENTREPRENEUR'S HANDBOOK
By Harvard Business Review
The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your bu Learn More
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影響力：讓人乖乖聽話的說服術(珍藏版)
影響力：讓人乖乖聽話的說服術(珍藏版)
By 羅伯特‧席爾迪尼 
為什麼詐騙集團會假借法官、檢察官、警察進行詐騙？ 　　為什麼我們那麼容易受到影響而落入圈套？ 　　滯銷的商品，為何突然造成爭相搶購？ 　　婚紗公司施了什麼魔法，新人為什麼總是乖乖就範？ 　　消費者在百貨公司週年慶為什麼會陷入瘋狂？ 　　如何才能排除誘惑，做出明智的決策？ 　　想說服別人，要用什麼技巧和方法？ 　　怎麼樣才能 Learn More
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最新數位行銷聖經：全方位圖解數位行銷的最新趨勢·先端知識·策略技法·案例運用
最新數位行銷聖經：全方位圖解數位行銷的最新趨勢·先端知識·策略技法·案例運用
By 日經數位行銷
數位行銷時代， 本書是你掌握最新行銷趨勢、運用最有效行銷術的最佳指南！ 　　從基礎到應用，徹底解說有助於每天工作的行銷知識！ 　　了解日新月異的最新行銷策略和手法！ 　　◆熱銷產品和頂尖企業案例分析，從宣傳活動到行銷策略，解說《龍族拼圖》、《怪物彈珠》等遊戲APP熱賣祕密，以及Netflix、Amazon、TSUTAYA TV定額制隨選視訊服務（SVOD）、使用 Learn More
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Perennial Seller: The Art of Making and Marketing Work That Lasts
Perennial Seller: The Art of Making and Marketing Work That Lasts
By Ryan Holiday
Learn More
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ROKET BISNES
ROKET BISNES
By Najib Asaddok , Rahfity A. Aziz
Semua orang nak berniaga dan buat pemasaran online, tapi tak tahu elemen utama dalam pemasaran tu sendiri. Asal bermula saja mesti nak buat 'promosi' dulu. Sehingga 'membuatkan pelanggan 'cabut' bukan 'rebut'. Ya! Ini adalah buku kedua saya selepas buku Roket Emel yang telah membantu ramai usahawan dengan pengisian yang sangat memukau pembaca. Edisi kali ini pun ditulis secara santai dan akan memudahkan pemahaman anda. Buku ini akan membantu: anda faham cara pemasaran yang Learn More
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Marketing 4.0 : Moving from Traditional to Digital
Marketing 4.0 : Moving from Traditional to Digital
By Philip Kotler
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, a Learn More
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101 TIPS MARKETING SIFUFBADS
101 TIPS MARKETING SIFUFBADS
By Jamal Sifufbads
Tips berkaitan dengan FB ads Learn More
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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
By Ian Dodson
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effec Learn More
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A Dictionary of Business and Management
A Dictionary of Business and Management
By
This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news Learn More
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