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Privacy Policy

POPULAR BOOK CO. (M) Sdn Bhd incorporated in Malaysia (collectively, ‘POPULAR’ or ‘we’ or ‘us’) know you care about how your personal information is used and shared. We appreciate the trust that you have with us and are committed to safeguarding your personal information. This policy is about what information we collect, how we use it, who we disclose it to and how you can access, change and remove your personal information.

1. What is personal information

Personal information is any information about you that you have provided to us including but not limited to the following:

(a) Name
(b) Identity card/ birth certificate/ passport details
(c) Contact details (including telephone number and email address)
(d) Residential address
(e) Date of birth
(f) Gender
(g) Nationality
(h) Race
(i) Marital status
(j) Education background
(k) Occupation
(l) Income level
(m) Name of school currently attending (students only)
(n) Parent's name (for student card applicants below the age of 16)
(o) Personal opinions from feedback and response to survey

2.Where we collect your personal information

2.1. Membership

In order for us to process your membership application, create your membership card and provide you with information about our promotions and latest product offerings, we may need your personal information such as name, address, telephone number and email address. We may also collect information such as your marital status, education background, occupation and income level for demographic analysis to help us tailor the product mix of our outlets in Malaysia to serve you better.

2.2. Customer service

In order for our customer service officers to respond to your enquiries promptly, we may need personal information like your name, email address and telephone number.

2.3. Mailing list

When you register with us to receive updates of our latest products, we may need your personal information such as your address and email address so that we could update you promptly on our latest offerings.

2.4. Promotional events, contests and lucky draws

When you participate in our promotional events, contests or lucky draws, we may request personal information so that we could identify you upon redemption of your entitlements or prizes. This personal information will only be used in the ways set out in this policy. By providing us with your personal information, you consent to us collecting, using and disclosing your personal information in the manner as described in this policy (not limited to subscription via forms/website).

2.5. Information we collect automatically

We may collect information about your preferences when you browse our website through the use of 'cookies'. Cookies are identifiers we transfer to your computer through your browser that allow us to recognize your browser and tell us how and when pages in our site are visited. Information like the webpages that you have viewed and your login identity may be collected to improve your browsing experience on our website. However, if you do not like cookies, you may disable this function in your browser's 'Internet Options'.

2.6. Marketing / Ads

We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the Google AdWords cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
User may opt-out of the use of the cookie by visiting the Google Ad and Content Netweork privacy policy.

We have implemented the following:
(a) Remarketing with Google AdWords
(b) Google Display Network Impression Reporting
(c) Demographics and Interests Reporting
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

3. How we use and disclose your personal information

We may use your personal information to contact you for marketing purpose from time to time. This may include mail, email and text messages. We are committed to send you only messages that we believe will interest you such as promotions, special offers and launch of new products. If you do not wish to receive such messages, you may opt out of these marketing messages at any time by calling our membership hotline, emailing us or selecting the unsubscribe link at the bottom of the messages sent to you. Our contact information is summarized in the 'Contact information' section below. We do not sell your personal information to any third party.

We may engage third party service providers to assist us in reaching out to you. In doing so, we will disclose your personal information to these service providers on a need-to-know basis. Access to your personal information will only be provided to them for the purpose of performing such functions. We will require these third party service providers to ensure that the personal information disclosed to them are kept confidential and secured. When required by law, we may disclose your personal information to the authorities when requested.

4. How we store your personal information

Your personal information is stored in our database. We are committed to providing high level of security and controls to protect your personal information against unauthorized access. Making sure your personal information is secured is very important to us. Your personal information is retained as long as the purpose for which it was collected remains and until it is no longer necessary for legal purpose. You may access and make amendments to your personal information by logging in to your personal account on our website. It is important to keep your password secured to avoid unauthorized access. Alternatively, you may update your personal information by calling, writing and emailing us using the options provided below.

5. Contact information

5.1. Popular Book @ Desa Tun Razak

In the event you have any complaint/dispute/queries, please email or contact us via: Telephone number: 03-8961 0048 Customer Service Enquiry Hotline: 1 300 88 6336 Email: [email protected] Address: 8 Jalan 7/118B, Desa Tun Razak, 56000 Kuala Lumpur, Malaysia. Membership website: www.popularonline.com.my/popular-member.html Click on the 'Update Your Profile' tab and follow instructions

6. Amendments of POPULAR Privacy Policy

We may amend/vary/revise this privacy policy from time to time and make available the updated policy on our website. Kindly be advised that you check this Policy regularly.

7. In the event of discrepancies or inconsistencies between English language version and Chinese version of this Privacy Policy, the English language version shall prevail.

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