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Oleh YU HOWARD
"Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no Maklumat lanjut
ASAL: RM49.90

SEKARANG: RM 49.90 (-0%)

AHLI: RM 44.91 (-10%)

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