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作者 菲利浦.科特勒
◎ 行銷大師菲利浦.科特勒最新力作! ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄:科特勒對台積電營運未來的剖析 大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變! 行銷世界的VUCA時代真正降臨,行銷經理人與企業面臨的是,一個變動性(Volatility)、不確定性(Uncertainty)、複雜性(Complexity)和模糊性(Ambiguity)不斷變遷的環境。然而, 了解更多
原价 RM 73.90

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作者 Adrian Besley
Seven men. Ten years. 48 million Twitter followers. 27 billion YouTube views. 30 billion Spotify streams. Sold out world tours. BTS are a global phenomenon– this is their story. Fully revised and updated for a second time, this edition of the bestselling biography is the definitive account of BTS’s journey from their trainee days to the explosive global breakthroughs of ‘Dynamite’ and ‘Butter’, their retrospective compilation album Proof and their blossoming solo 了解更多
原价 RM 59.90

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作者 矢部謙介
★第一本圖解╳比較的財報分析書★ ★28張比例縮尺圖+80張企業財報詳解圖,108張圖表全面解析不漏接★ ★適用7大領域╳涵蓋53間企業,多看實例才能學得快又精★   聽到「財報」大多數人的想法是,   ‧我就是個普通上班族,看懂財報對現在的工作有幫助嗎?   ‧想精準投資增加額外收入,卻不知道怎麼看關鍵指標?   ‧企業想獲利除了減少預 了解更多
原价 RM 64.70

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作者 Reid Hoffman , June Cohen , Deron Triff
What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network or strategy. It's an entrepreneurial mindset - and that mindset can be cultivated. Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders 了解更多
原价 RM 69.95

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作者 雷德·霍夫曼 , 茱·寇恩 , 德倫·特里夫
致勝沒有絕對的公式,卻有幾項顛撲不破的真理, 跟著LinkedIn創辦人雷德‧霍夫曼與Airbnb、Canva、Spanx等企業非凡領導者們, 揭示商業擴張的最強規則,一起邁向成功! 累積下載超過3000萬次,以一本書的形式認識全球商業指標Podcast   掌握創業思維與商業的再成長,本書提供了一個難得的交流窗口,世界上最具標誌性的公司,包括 Apple、Nike、Netflix、Spotify、G 了解更多
原价 RM 73.90

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作者 萊恩·霍利得
《金融時報》推薦選書 爆紅吸睛,但是能持續銷售才有真價值! 運用複利概念,從策略、定位、行銷到建立平台 深度經營內容變現,穩穩滾動創造獲利!   潮流翻新愈快,爆款的生命週期愈短。有沒有另一種經營方式?   如何脫離「更多產出、更賣力行銷、一再下殺出清」的惡性循環?   ● 也許你沒聽過「鐵娘子樂團」,但它在Spotify上的累積串 了解更多
原价 RM 64.70

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作者 凱文·達頓
  ★★★ 「英國心理學界的特種部隊」凱文.達頓最新著作 ★★★   全球影響力教父羅伯特.席爾迪尼(Robert Cialdini)盛讚:   「閱讀本書後,你將重新定義『思考』這件事。」   藍營vs綠營、黑vs白、好vs壞、喜歡vs討厭、男vs女、認同vs不認同……   新聞、媒體、社群上充斥巨量資訊,讚後不理成為新一代文明病   ──────你也被二元思 了解更多
原价 RM 69.30

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作者 呂岱衛
結合Spotify線上聆聽,邊聽邊閱讀更能感受音樂的精髓 每一樂章內的情緒轉折處都標記音軌時間點,更清晰聽出樂曲的走向      在貝多芬32首鋼琴奏鳴曲中,你聽見的不只是音樂,而是掙扎邁向自由的人性。   貝多芬的32首鋼琴奏鳴曲,不只是他早年、壯年和晚年的人生心境,豐富、不斷變化的樂思,更是十九世紀音樂藝術轉變的先驅。二百多年來,貝 了解更多
原价 RM 55.45

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作者 威爾·佩奇
  ★本書獲商業周刊第1797期書摘推薦★   我們遲早會面臨被顛覆的一刻   你已經看見它迎面而來了嗎?   ★放掉舊藤蔓,抓住新藤蔓,像泰山一樣在叢林中飛盪。★   ‧音樂產業近期動盪的歷史,也為其他產業譜出琅琅上口的配樂,例如,廚房家具品牌特百惠(Tupperware)病毒式行銷策略早期的成功,以及十三世紀萊茵同盟(Rhine League)穿插著 了解更多
原价 RM 69.30

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作者 股市隱者
  臉書粉專粉絲數2年內突破4萬人,   Apple Podcast及Spotify上線一週即榮登排行榜第1名。   ◎買股票像挖金礦,挖礦的工具很多,不必樣樣嫻熟,你要做的是挖對方向。   ◎毒品和槓桿都會讓人上癮,前者違法、後者合法,但後者的損害範圍往往更大!   ◎股息是自掏腰包,回購才是公司請客。(買回購股有哪五個關鍵?)   ◎好公司會照顧 了解更多
原价 RM 64.70

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作者 查克·歐麥利·葛林堡
  ★矽谷和好萊塢,這兩個不和諧的宇宙,是如何交織在一起的?★   ★當娛樂界的浮華,與科技界的聰穎互相碰撞★   艾希頓.庫奇、俠客.歐尼爾、碧昂絲、小賈斯汀、雷霸龍.詹姆斯……   這群頂尖名流,聯手解構獲利的祕密,同時也翻轉人生。   《21世紀資本論》作者、經濟學家皮凱提曾說,   靠投資(相對於薪資)謀生,可能是「富 了解更多
原价 RM 58.50

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作者 Chip Heath & Karla Starr
How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time really worth? How do you work out how likely you are to get Covid based on the official statistics? How do your viewing hours track against the most popular shows on Netflix? Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed t 了解更多
原价 RM 86.95

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作者 蓋瑞·哈默爾 , 米凱爾·薩尼尼
策略大師哈默爾耗時八年最新力作 在組織內部建立創業家精神的務實指南 國內外企業領導人強力推薦   ★ 公理商業圖書獎(Axiom Business Book Awards)商業評論類銀獎   ★ 《富比世》雜誌年度十大科技書   ★ 《金融時報》(Financial Times)評論家精選最佳書籍   ★ 《戰略與經營》雜誌(strategy+business)最佳策略類商業書   ★ 《企業》雜誌(Inc.)16本 了解更多
原价 RM 92.40

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作者 斯凡·卡爾森 , 約納斯·萊瓊霍夫德
全球最大音樂串流平台首本傳記 Spotify創業歷程全紀錄   在Spotify出現之前,沒人想得到既可以免費提供合法音樂,又能從中獲利的方法;用戶首度享受到獨一無二的音樂體驗,藉由量身打造、自動根據喜好建立播放清單的服務,人們更容易接觸到新創作者以及新歌。其中最令人驚豔的,是Spotify流暢且近乎毫無延遲、音質還能維持一定水準的技術,甫推出便風 了解更多
原价 RM 70.85

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作者 史考特·蓋洛威
★Amazon「經濟成長與發展類」排行榜第1名 ★《紐約時報》暢銷排行榜 ★商業周刊第1751期選書   疫情過後,誰將被新世界狠狠甩在後頭?   蓋洛威以招牌式幽默和敏銳產業洞察力,不時發出正義怒吼   他對「後疫時代」提出警示和希望,更期望危機能帶來轉機   試想:   ●公司所提供的員工福利,寵物津貼可能比健身房會員證更受歡迎? 了解更多
原价 RM 60.05

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作者 TAYLOR SWIFT
Folklore (stylized in all lowercase) is the eighth studio album by American singer-songwriter Taylor Swift. It was a surprise album, released on July 24, 2020, through Republic Records. Swift conceived Folklore in quarantine during the COVID-19 pandemic as ""a collection of songs and stories that flowed like a stream of consciousness"" out of her imagination, and collaborated with producers Aaron Dessner and Jack Antonoff virtually. Departing from the upbeat pop elements o 了解更多
原价 RM 90.90

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作者 TAYLOR SWIFT
"Folklore (stylized in all lowercase) is the eighth studio album by American singer-songwriter Taylor Swift. It was a surprise album, released on July 24, 2020, through Republic Records. Swift conceived Folklore in quarantine during the COVID-19 pandemic as ""a collection of songs and stories that flowed like a stream of consciousness"" out of her imagination, and collaborated with producers Aaron Dessner and Jack Antonoff virtually. Departing from the upbeat pop elements 了解更多
原价 RM 415.90

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作者
Music to Be Murdered By (stylized as MUSIC TO BE MURDERƎD BY) is the eleventh studio album by American rapper Eminem. It was released on January 17, 2020, by Aftermath Entertainment, Interscope Records and Shady Records. It was released with no prior announcement, in a similar fashion to his previous studio album Kamikaze (2018). The album was produced by Eminem and Dr. Dre, amongst other producers. It features guest appearances from Young M.A, Royce da 5'9", White Gold, Ed 了解更多
原价 RM 75.90

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作者 U2
PRODUCTS ORDERED ARE SUBJECTED TO SUPPLIERS STOCK AVAILABILITY. FULL REFUND WILL BE ISSUED SHOULD THE PRODUCTS ARE UNAVAILABLE. ESTIMATE DAY(S) OF DELIVERY: 26-30 WORKING DAYS Songs of Experience is the 14th studio album by Irish rock band U2. Released on 1 December 2017, it was produced by Jacknife Lee and Ryan Tedder with Steve Lillywhite, Andy Barlow, Jolyon Thomas, Brent Kutzle, Paul Epworth, Danger Mouse, and Declan Gaffney. The album is intended to be a c 了解更多
原价 RM 52.75

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作者 比爾.麥克高文
成功的關鍵時刻,不是你做了什麼事,而是你說了什麼話。 而成功的語言就是,你說得有自信,他聽得很開心。   這些情境,如果一開口就說錯話,你就慘了!──   在慶祝會席間跟老闆聊天時……   爭取一個新客戶時……   公司週會輪到你發言……   跟客戶、同事或主管閒聊時,分別要怎麼聊……   為自己犯的錯道歉時……      就算 了解更多
原价 RM 51.50

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