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作者 吉蓮·邰蒂
◤企業搶購、狂賣 16 刷《穀倉效應》作者最新續作◢ Google、微軟、雀巢、Facebook、亞馬遜的全新策略 ──── 從人類學視角帶出未來思考!   無論企業、執政者或個人,大多仰賴科技、大數據及過往經驗來制定策略,   然而,在這個高易變性(Volatility)、不確定性(Uncertainty)、複雜性(Complexity)、模糊性(Ambiguity)的 VUCA 時代,   大數據只能統計 了解更多
原价 RM 64.70

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作者 Gillian Tett
Financial Times Book of the Year The Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour 了解更多
原价 RM 72.90

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